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Xploring: Living Digital

Friday, June 13, 2008

Smart Phones for Mum - Herald Tribune Article



Lina Caputo, a part-time teacher from Waterloo, said her husband, who runs a networking company that is not connected to RIM, gave her a second-hand BlackBerry a year ago so they could better manage their two sons' schedules.

"It was a nightmare with the four of us," Caputo said, ticking off a list of her sons' after-school activities, including soccer, hockey and swim practices. "My sons have about 10 hours of sports. It got to be too much. It was confusing."

Caputo said she and her husband regularly sync their calendars. She uses the phone to send e-mail to her husband when she gets home safely from a snowy trip, and to keep in touch with close friends who regularly gather at a local coffee shop. When six of them went to Las Vegas for a "girls' weekend" in February, five of them brought their BlackBerrys so they could keep track of one another and their children back home.

Caputo is no longer using her husband's hand-me-downs. On Mother's Day he bought her a new BlackBerry Pearl, one of the company's best-selling phones. "I don't equate it to getting a vacuum or a blender," she said, when asked if she would have rather received flowers or chocolate. "Besides, my girlfriend got a red one for Valentine's Day."
Posted by Fran at 8:50 AM

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Living Digital - Global Xplorers


Australia: Aisea Laungaue
Singapore: Ai Ming Syu
UK: Sarah Waite
Russia: Natasha Markovich
US Hispanic: Laura Semple
Mexico: Armando Toscano
Argentina: Flora Proverbio
Italy: Coco Videla
New York: Jessica Wildman
Hong Kong: Julien Delatte/January Geisert
Los Angeles: Sara Bamossy
India: TBD
China: Dean Sciole
Other locations: Fran Cook, Sandy Thompson, Sophie Robbins

The Project

Issue: Marketers know they should be engaging with people in the digital world, but they’re not sure how. The ‘specialists’ out there are just scaring them with the latest digital phenomenon, usually a passing fad, without helping them understand how real people are living in the digital world. If we are to connect with real people in this digital world we need to understand the role it plays in their life… not just the importance of being there.

Opportunity: The digital world is not a mysterious place separate from the world we live in day to day. The two are quickly colliding. We have the opportunity to Xplore the digital world as it weaves its way into the real world.

Blog Archive

  • ▼  2008 (60)
    • ▼  June (24)
      • Who needs a smartphone if you can use your flip ph...
      • 5 reasons to keep your phone handy
      • Live from...
      • Digital sheet music
      • Killing boredom and new rules of etiquette
      • My phone has been my savior many times
      • Another picture of my ear...
      • Escapism
      • “The woods are lovely, dark and deep. But I have p...
      • Put me in the driving seat
      • Creating beautiful, interesting things
      • Whole world in his hands
      • Centre of the universe
      • Beyond your imagination
      • In the thick of things
      • Work, Life and the Mobile Phone
      • Nokia’s E65 and the ugly sister
      • The Nokia E65 and the Second Phone Syndrome
      • Mummy, please can I have a… BlackBerry?
      • Power in my Pocket
      • Addicted to Play
      • Cell Phone Love In Mexico
      • Smart Phones for Mum - Herald Tribune Article
      • Technology: a politically correct addiction?
    • ►  May (21)
    • ►  April (15)

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